• Own and manage a defined regional sales territory. 

• Execute the full sales cycle from lead generation through to deal closure. 

• Collaborate with SDRs and marketing to build and maintain a strong sales pipeline. 

• Conduct on-site and remote meetings to engage and convert new prospects and expand existing accounts. 

• Partner with Customer Success to support growth and retention within existing customer base. 

Key Deliverables (what this person is responsible for) 
 

• Self generate 3x coverage of qualified pipeline using MEDDICC  

• Generate new Annual Recurring Revenue (ARR) from both new customers and account expansions. 

• Deliver accurate sales forecasts and maintain CRM discipline. 

• Identify cross-sell and upsell opportunities across the product suite. 

• Achieve and exceed assigned sales targets and KPIs. 
• Build strong stakeholder relationships across prospective and current customers. 

How Success is Measured 
 

• Achievement of monthly, quarterly, and self generated pipeline targets 

• Achievement of monthly, quarterly, and annual new ARR targets. 

• Conversion rate from lead to closed-won deals. 

• Growth in revenue from existing accounts via upsell/cross-sell. 

• CRM data accuracy and forecasting reliability. 

• Regional market penetration and customer satisfaction. 

Work Experience 
 

• Proven success in a B2B quota-carrying sales role, ideally in SaaS, healthtech, or technology. 

• Experience selling both to new customers and expanding existing accounts. 

• Strong experience in full-cycle field or hybrid sales roles. 

Desirable: 

• Familiarity with selling to the social care, health, or public sector. 

• Experience with CRM tools (e.g., Salesforce, HubSpot) and forecasting software 

Key Skill
Essential: 

• Excellent communication, consultative selling, and presentation skills. 

• Strong organisational and time management abilities. 

• Ability to manage a pipeline of varying deal sizes and sales stages. 

• Self-motivated, results-driven, and coachable with a growth mindset. 

Desirable: 

• Knowledge of the UK social care sector and digital health solutions. 

• Familiarity with solution-based and value-driven sales methodologies